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SELECTED 2017
GRA Awards Show
Every year, the most promising graduates of the Gerrit Rietveld Academie, according to an independent jury, are awarded for their final work with a GRA Award. The award consists of 1500 euros for the winners and the opportunity for all nominees to take part in SELECTED.
The concept of the campaign for Selected 2017 arose out of the idea of styles being unified as one common vision of a newspaper. Next to three separate units that each stand for a discipline in competition (Applied & Autonomous Arts, Thesis) you can find fictional ads blending in to the structure of 2017's newspaper. Each category had been marked with a unique trophy that is representing a digital award given to the winner of each category.
Mentor: David Bennewith
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➋
➌
Offset-Catalogue
420mm x 297mm
On Site
Floorplans
Digital Campaign
E-Invitations
SELECTED 2017
Impressions
Awards Show
Epilogue
I’ll be the interface
/Imbued with zeal for a Break. I stand from the present narrative: advertisements have now sneakily centred themselves into the domain of Lived Experiences. We are actively confronted by a unification of stylistic accordance, towards a steep reduction of cultural differentiation. There is a seeping interest in narrating through one common cultural consensus, with its prime purpose in checking the boxes of arbitrary, contingent conventions.
Interestingly enough, despite this linear aesthetic movement from the outset, fashioned intent can never be completely imbedded; translatory grids still exist through the consciousness of its receivers.
I’ll be the interface
/At this moment, the necessity of rupture arises; we have to authorise ourselves to permeate this homogenised space. This interception is not to simply disrupt, but to demarcate a position—however provisional—of ‘we’; ‘we’ are from the outside; operating out of ‘our’ own spring of contemporary experience.
We have to Consider, Consider, Consider! (Re)thinking can only possibly begin in the matrix of ideological shift—its expansion, subtraction, retraction, explosion, total exhaustion; a necessary pivot between establishing new relations and estrangements being tiptoed around in today’s many circumstances and conditions.
I’ll be the interface
/This broadcast is a deployed consolidation of ‘positive order’—a speculative, formulated proposition skirting at the ends of this aesthetic culture of Oneness and the foray into the New; attentive in emphasizing what it is that can be imagined, theorized, and redeemed.
Through this unpicking and unpacking, consolidation becomes condition, and under appearance of this condition our senses are influenced. This articulation thus provides the framework, but we have to produce its meaning.
Words by
Cleo Tsw
Lettering
By category
➊
➋
➌
➍
General
Applied Arts
Autonomous Arts
Thesis Award
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SELECTED 2017
GRA Awards Show
SELECTED 2017
GRA Awards Show
Every year, the most promising graduates of the Gerrit Rietveld Academie, according to an independent jury, are awarded for their final work with a GRA Award. The award consists of 1500 euros for the winners and the opportunity for all nominees to take part in SELECTED.
The concept of the campaign for Selected 2017 arose out of the idea of styles being unified as one common vision of a newspaper. Next to three separate units that each stand for a discipline in competition (Applied & Autonomous Arts, Thesis) you can find fictional ads blending in to the structure of 2017's newspaper. Each category had been marked with a unique trophy that is representing a digital award given to the winner of each category.
Mentor: David Bennewith
Digital Campaign
On Site
Publication
Lettering
Electronic-Invitation
Opening
1/3
Oline-Invitation
Opening
2/3
Oline-Invitation
Salon
3/3
Floorplan
Groundfloor
1/2
Floorplan
Basement
2/2
Catalogue
Cover
1/16
Category
Applied Arts
2/16
Category
Applied Arts
3/16
Category
Applied Arts
4/16
Category
Applied Arts
5/16
Category
Applied Arts
6/16
Category
Applied Arts
7/16
Category
Applied Arts
8/16
Category
Applied Arts
9/16
Category
Applied Arts
10/16
Category
Applied Arts
11/16
Category
Applied Arts
12/16
Category
Applied Arts
13/16
Category
Applied Arts
14/16
Category
Applied Arts
15/16
Category
Applied Arts
16/16
Awards Show
Epilogue
I’ll be the interface
/Imbued with zeal for a Break. I stand from the present narrative: advertisements have now sneakily centred themselves into the domain of Lived Experiences. We are actively confronted by a unification of stylistic accordance, towards a steep reduction of cultural differentiation. There is a seeping interest in narrating through one common cultural consensus, with its prime purpose in checking the boxes of arbitrary, contingent conventions. Interestingly enough, despite this linear aesthetic movement from the outset, fashioned intent can never be completely imbedded; translatory grids still exist through the consciousness of its receivers.
I’ll be the interface
/At this moment, the necessity of rupture arises; we have to authorise ourselves to permeate this homogenised space. This interception is not to simply disrupt, but to demarcate a position—however provisional—of ‘we’; ‘we’ are from the outside; operating out of ‘our’ own spring of contemporary experience. We have to Consider, Consider, Consider!
(Re)thinking can only possibly begin in the matrix of ideological shift—its expansion, subtraction, retraction, explosion, total exhaustion; a necessary pivot between establishing new relations and estrangements being tiptoed around in today’s many circumstances and conditions.
I’ll be the interface
/This broadcast is a deployed consolidation of ‘positive order’—a speculative, formulated proposition skirting at the ends of this aesthetic culture of Oneness and the foray into the New; attentive in emphasizing what it is that can be imagined, theorized, and redeemed. Through this unpicking and unpacking, consolidation becomes condition, and under appearance of this condition our senses are influenced. This articulation thus provides the framework, but we have to produce its meaning.
Words by
Cleo Tsw
Lettering
By category
General
Applied Arts
Autonomous Arts
Thesis
Projects
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Gerrit Rietveld Academie
Specimen D'Affiche Artistique
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Compiled Feelings
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Dibi Däbi Papiershop
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Recourse 1900
Van Gogh Museum
Gerrit Workshop Hours
Gerrit Rietveld Academie
Chubby Lip Gloss
Bart De Baets
The Graphic Design Department
Gerrit Rietveld Academie
The Fashion Show 2019
Gerrit Rietveld Academie
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